Murfreesboro, Tenn., (Oct. 7, 2020) – Tennessee Beef Industry Council is proud to announce that Tipton County 4-H Club in western Tennessee, has won the 2020 Tennessee All-Star Beef Backer Contest. The purpose of this contest is to get 4-H clubs involved in promotion of beef during July Beef Month. 4-H Clubs across the state compete for the best beef promotion event (in-person or virtual) to encourage consumers to purchase and prepare more beef, keeping it King of the Grill.

Tipton County held a virtual event during July which included several elements. Baylea Walton, a member of Tipton 4-H, established a partnership with the local Library and was able to read Beef Cattle Books as part of their summer reading program. A video was also created by the club welcoming everyone to Beef Month, receiving hundreds of views on Facebook. One of the most interesting elements was a photography contest. The contest required participants to take a picture pertaining to the beef industry. Tipton County had numerous social post that engaged consumers, an emoji “how to like your steak graphic” received lots of feedback, cattle by-products, cut charts, Myth/Truth Graphics, recipe sharing, etc. Tipton County 4-H will be awarded $500 for first place prize.